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Media Insights Online Portal

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Reg. ID : 16481
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Description

A platform that summarizes the huge news content volume into a single report using scienti??c methodology. The report includes feedback and improvement pointers in re??ning communication strategy. The methodology comprises of four components with scienti??c co-relation to each of them comprises of Tone Assessment component measures the favourability of the content, Media Index component measures the brand prominence/visibility metric, Core Messaging component identify the strength of a company/brand’s key message, and Return on Media Effort (ROME) component.

Contact Person/Inventor

Name Email Contact Phone
Hamizah Binti Hamidi hamizah@cradle.com.my 019-3380796 / 03-40458600

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  • Organisation Name
  • LEVEL 20, SUNWAY PUTRA TOWER
    100 JALAN PUTRA
    50350
    KUALA LUMPUR

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