A platform that summarizes the huge news content volume into a single report using scienti??c methodology. The report includes feedback and improvement pointers in re??ning communication strategy. The methodology comprises of four components with scienti??c co-relation to each of them comprises of Tone Assessment component measures the favourability of the content, Media Index component measures the brand prominence/visibility metric, Core Messaging component identify the strength of a company/brand’s key message, and Return on Media Effort (ROME) component.