An Acronym representing the five key steps to select improvement initiatives: 1. G- Goal setting 2. U-Understand relevent improvement initiatives 3. I- Identify decision criteria 4.D-decide on the appropriate initiative 5. E- Evaluate the decision *Developed based on data from an extensive literature review, a document review two global surveys and seventeen semi -structured interviews conducted in New Zealand, Singapore and Malaysia. *Provide a descriptive step by step guideline,instead of a prescriptive approach so that it can be used according to the context. *The contents are explicitly alligned to the business excellence (BE) Models, such as Baldrige Criteria for Performance Excellence and EFQM Excellence Model.