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  1. Access to a diverse range of local innovations, from ideation to commercialization phase.
  2. Opportunities for collaboration and partnerships between innovators, industries, and research institutions.
  3. Support for entrepreneurs and SMEs in accessing resources and expertise to bring their innovations to market.
  4. Promotion of homegrown solutions to address societal challenges and contribute to sustainable development.
  5. Contribution to Malaysia's vision of becoming a knowledge-based economy driven by innovation and technology.